Your SUV & 4x4 Specialist - More than 100 years of adventures

General Tire – a brand of Continental

Whether you are driving on paved roads or navigating uncharted territory, General Tire offers SUV and 4x4 drivers robust and durable tyres for every application. With its American heritage, this is traditionally one of General Tire’s core competences. With more than 100 years of experience in the tyre industry and as part of Continental – a leading tyre manufacturer based in Germany – General Tire delivers products you can rely on – no matter how challenging the terrain may be!

"Anywhere is possible"

With General Tire “Anywhere is possible” – there are no limits with a strong and valued brand. This mission statement is used to convey all aspects of performance, traction and durability across the full spectrum of driving situations. This position has been established by fully integrated range development activities, understanding and continually meeting customer expectations in our global 4x4 markets.

General Tire comprises the following Core Values:

• Performance
• Reliability
• American Heritage